PSO honours dealer network as frontline of Pakistan’s energy security and delivering customer needs

Pakistan State Oil (PSO), Pakistan’s national energy company, hosted the PSO Excellence Awards 2026 in Karachi, bringing together dealer partners from across the country to recognise outstanding retail performance and to reaffirm a shared national responsibility: keeping fuel flowing to every corner of Pakistan, in all conditions, without interruption.
The ceremony was attended by PSO’s Chief Executive Officer, Mr. Jawwad Ahmed Cheema, Chief Commercial Officer, Mr. Amir Zaib Khan, senior management, dealer partners and employees.
Speaking at the event, Mr. Jawwad Ahmed Cheema, CEO – PSO, said, “PSO is not simply the largest fuel retailer in this country.
We are the national oil company, and that carries an obligation we do not take lightly. When supply is tight, when demand surges, when a route is difficult or a region is remote, the country looks to PSO.
Our commitment is simple and absolute: fuelling Pakistan, every day, no exceptions. That commitment is not delivered from a head office. It is delivered at the forecourt, by our dealers, one customer at a time. Our dealers are the cornerstone of Pakistan’s energy security.”
He said PSO’s dealer network was the “cornerstone of Pakistan’s energy security,” emphasising that the company’s national responsibility was delivered at more than 3,600+ forecourts across the country.
He said PSO was focused on raising retail standards through better customer service, operational excellence, safety, technology and modernised retail sites. “Good enough is not good enough. The bar we are setting is the best in the market, and then better than that,” he said.
Top-performing dealers were honoured for commercial achievements, operational and HSE standards, customer service and adoption of best practices. Members of PSO’s commercial team were also recognised for their contribution to strengthening the dealer network.
PSO is undertaking a multi-year retail transformation programme covering network expansion, site modernisation, automation, digitalisation, loyalty initiatives and enhanced non-fuel retail offerings.
The company said its dealer partners remain a key enabler of this transformation and reaffirmed its commitment to building Pakistan’s most trusted, modern and customer-focused energy retail network.