JazzCash unveils Buy Now, Pay Later for Fashion & Tech Lovers – Shop Today, Pay Later!
ISLAMABAD: December 30, 2024—JazzCash, Pakistan’s leading fintech platform, has launched Buy Now, Pay Later (BNPL), a convenient alternative to traditional credit cards. The service is now available in retail stores for the electronics shopping platform Telemart and the fashion brand EGO and will soon be launched for leading brands, including MBasics, Alkaram, Dune London, and more. As consumers look for ways to manage their budgets in today’s economic climate, BNPL introduces a timely solution, allowing them to break down payments into three easy instalments over 60 days and purchase whatever they want via JazzCash, enhancing the shopping experience of its 45 million customers. On top of that, the service will bring incremental revenue and a large customer base for the brands partnering with JazzCash for Buy Now, Pay Later. “Our goal at JazzCash is to bring innovative solutions relevant to Pakistan’s market, for both customers and businesses,” said Aamir Aftab, Chief Product Officer at JazzCash. “BNPL offers people increased purchasing power, allowing them to manage their finances more flexibly while helping businesses attract more customers with simple payment options.” Unlike traditional credit products, JazzCash’s BNPL service does not require users to provide employment history or have a formal bank account, making it accessible to a large unbanked segment of society.
