BISP-Jazz Cash team up for digital empowerment of bisp beneficiaries

Islamabad
Senator Rubina Khalid, Chairperson of the Benazir Income Support Programme (BISP), met with a delegation from JazzCash led by Ibrar Khan, Vice President Corporate Affairs, and Ali Naseer, Chief Strategic Officer. The meeting focused on enhancing the financial and digital inclusion of BISP’s women beneficiaries by providing them with smartphones.
Senator Rubina Khalid emphasized the directive from both the President and Prime Minister of Pakistan to ensure that BISP beneficiaries receive their payments with complete transparency and respect. She highlighted that digital empowerment through smartphones is vital in bridging the communication gap between BISP and its beneficiaries, enabling them to be fully aware of their rights and reducing the risk of fraud.
The Chairperson also stressed BISP’s commitment to improving the lives of its beneficiaries by offering market-driven skill training that aligns with employment opportunities.
During the meeting, the JazzCash team presented potential initiatives for collaboration. Senator Rubina Khalid urged the team to develop a detailed implementation plan for the digital empowerment of BISP beneficiaries.