Governor urges information dept to promote positive image of KP

Khyber Pakhtunkhwa Governor Faisal Karim Kundi on Thursday called for effective communication of government policies, development initiatives and public welfare projects to highlight the province’s positive image and counter what he described as propaganda against the region.
According to a statement, chairing a meeting to review the performance of the Information and Public Relations Department at Governor House, the governor stressed the need to make effective use of modern communication tools and digital platforms to keep the public informed about government initiatives and promote a positive narrative about the province.
The meeting was attended by Adviser to the Information Department Samar Haroon Bilour, Information Secretary Dr Mohammad Bakhtiar Khan, Director General Ansarullah Khilji and other relevant officials.
During the meeting, Dr Bakhtiar Khan gave the governor a detailed briefing on the department’s administrative structure, workforce, overall performance and the responsibilities of its various wings.
The briefing covered the performance and functioning of public relations, communications, the Press Registrar, FM radio stations and the Digital Directorate.
Mr Kundi said the Information Department had a key role in projecting a positive image of Khyber Pakhtunkhwa and communicating government policies, decisions and public welfare initiatives to the people in an effective and timely manner.
He emphasised that information about public-interest measures and development priorities should be disseminated through effective communication strategies so that people could remain informed about government actions and their intended benefits.
The governor also stressed the importance of strengthening the department’s communication capacity and making full use of modern media and digital platforms to respond effectively to propaganda against the province.
He said the department should adopt an effective approach to public communication and promote a positive narrative by highlighting the province’s development initiatives, public welfare projects and other achievements.
The meeting also reviewed the department’s various operational areas, with the governor underscoring the importance of improving performance and ensuring that official information reached the public through appropriate communication channels.
Mr Kundi called for coordinated efforts by the department’s different wings to improve the dissemination of information and ensure that government policies and development priorities were communicated effectively.
The meeting was part of the governor’s review of the department’s performance and its role in informing the public about government initiatives and promoting the province’s image.