Islamabad
\nFollowing their announcement as Spotify EQUAL Pakistan Ambassadors for Q2 2026 earlier this quarter, the Sabri Sisters were featured on Spotify\u2019s iconic Times Square billboard in New York City on June 17, joining a growing list of Pakistani women artists showcased on a global stage through the EQUAL program.
\nTorchbearers of a legendary musical legacy and breaking stereotypes in a genre traditionally dominated by men, the breakout duo of Sanam and Anamta Sabri is bridging the gap between spiritual traditions and contemporary sounds.
\nNieces of the legendary late Amjad Sabri and direct descendants of the iconic Sabri Brothers, the Sabri Sisters first made headlines in 2017 when they released a Persian-Punjabi manqabat in honor of their late uncle on the first anniversary of his passing.
\nSince then, tracks such as the hit OST \u201cMeri Zindagi Hai Tu\u201d with Asim Azhar and the viral \u201cMaghron La\u201d have helped cement their reputation as artists bringing a fresh perspective to Sufi and qawwali-inspired music.
\nThe duo\u2019s breakout collaboration \u201cMeri Zindagi Hai Tu\u201d has resonated strongly with listeners, spending more than 30 weeks on Spotify\u2019s \u201cTop 50 \u2013 Pakistan.\u201d The track has also been featured across popular playlists including \u201cEQUAL,\u201d \u201cPakka Hit Hai,\u201d and \u201cHot Hits Pakistan,\u201d becoming the Sabri Sisters\u2019 most-streamed song to date. According to Spotify data, the duo has also built an international audience, with the United States, United Kingdom, and Bangladesh ranking among their top listener countries.
\nWhile Sufi music and qawwali have traditionally attracted older audiences, Spotify data suggests a growing connection with younger listeners. Nearly half of the Sabri Sisters\u2019 audience is aged 18\u201324, highlighting the duo\u2019s ability to introduce these rich musical traditions to a new generation.
\n\u201cA platform like EQUAL Pakistan from Spotify is important as it gives recognition to Pakistani artists on a global scale,\u201d said the Sabri Sisters.
\n\u201cThere was always a wish to be part of this prestigious list of musicians who have been selected as EQUAL Ambassadors in the past, and now it feels so surreal and exciting, especially knowing that legends like Abida Parveen and Sanam Marvi have represented Pakistan as well.\u201d
\n\u201cEQUAL Pakistan is about spotlighting artists who reflect the diversity and creativity of Pakistan\u2019s music scene,\u201d said Rutaba Yaqub, Artists & Label Partnerships Manager at Spotify for Pakistan and UAE.
\n\u201cAs some of the few women making their mark in the traditionally male-dominated qawwali space, the Sabri Sisters are helping expand the boundaries of the genre while honoring its rich heritage. Their recognition celebrates both their individual journey and the evolving sound of Pakistani music.\u201d
\nThrough EQUAL Pakistan, Spotify continues to support and amplify women artists, helping them reach new audiences and gain visibility both locally and globally.
\nThe Sabri Sisters\u2019 recognition as the latest EQUAL Pakistan Ambassadors underscores Spotify\u2019s ongoing commitment to elevating diverse voices and showcasing Pakistani talent worldwide.
\nTo explore the sounds of Pakistan\u2019s most inspiring women artists, listeners can visit the \u201cEQUAL Pakistan\u201d playlist on Spotify.<\/p>\n","protected":false},"excerpt":{"rendered":"
Islamabad Following their announcement as Spotify EQUAL Pakistan Ambassadors for Q2 2026 earlier this quarter, the Sabri Sisters were featured on Spotify\u2019s iconic Times Square billboard in New York City on June 17, joining a growing list of Pakistani women artists showcased on a global stage through the EQUAL program. Torchbearers of a legendary musical …<\/p>\n","protected":false},"author":4,"featured_media":99475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-99460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/nabanews.pk\/en\/wp-json\/wp\/v2\/posts\/99460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nabanews.pk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nabanews.pk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nabanews.pk\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/nabanews.pk\/en\/wp-json\/wp\/v2\/comments?post=99460"}],"version-history":[{"count":1,"href":"https:\/\/nabanews.pk\/en\/wp-json\/wp\/v2\/posts\/99460\/revisions"}],"predecessor-version":[{"id":99482,"href":"https:\/\/nabanews.pk\/en\/wp-json\/wp\/v2\/posts\/99460\/revisions\/99482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nabanews.pk\/en\/wp-json\/wp\/v2\/media\/99475"}],"wp:attachment":[{"href":"https:\/\/nabanews.pk\/en\/wp-json\/wp\/v2\/media?parent=99460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nabanews.pk\/en\/wp-json\/wp\/v2\/categories?post=99460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nabanews.pk\/en\/wp-json\/wp\/v2\/tags?post=99460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}